News & press

Updates from the loop.

Press releases, partnerships, conference appearances, and milestones.

2026 · Brand ambassador

Olympic medallist Lasse Norman Leth joins as GRØNBLÅ brand ambassador

Five-time Olympic medallist and multiple World and European Champion Lasse Norman Leth is now riding with our EN 13432-certified compostable cycling water bottle and helping us refine the bottle for race-day conditions. The partnership extends what closed-loop product development looks like in practice, at-the-edge testing on real race circuits.

Watch the partnership video →

In-vessel compost machines installed at the venue 2026 · Parken

Two in-vessel compost machines live at Parken

Match-day catering waste at FCK's home stadium is now processed on-site through two of our in-vessel compost machines, with off-take to Jysk Muld every five days. Environmental approval in process with Københavns Kommune.

Read the full Parken story →

2024 · Leadership

Jeppe Kofod joins as Co-founder & Chairman, Europe

GrønBlå A/S announces that Jeppe Kofod, former Danish Foreign Minister and Minister for Trade Policy, has joined the company as Co-founder and Chairman, Europe to champion a world free of plastic and waste.

"There are few problems where the science is settled but the implementation is failing. Single-use plastic is one of them," said Kofod on joining. "GrønBlå has built both the material and the disposal system, the missing half that most 'sustainable' alternatives ignore. That is why I joined."

Kofod brings three decades in European policy and government, including service as Denmark's Foreign Minister and as Minister for Trade Policy, plus extensive work on EU climate and trade legislation. He joins the founding team to champion a world free of plastic and waste.

Track cyclists racing at the 2024 Tissot UCI Track Cycling World Championships in Ballerup 2024 · Track Cycling Worlds

GrønBlå on board for the 2024 Tissot UCI Track Cycling World Championships

The partnership with the City of Copenhagen, the Municipality of Ballerup, the Danish Cycling Federation, Sport Event Denmark, and the UCI piloted a single-bin compostable solution for an arena of 12,500 spectators across five thrilling days.

All waste can go into the same bin and be composted, a game-changer for large sporting events.
2023 · Eurobike

Green revolution in bio-compostable plastic

At Eurobike 2023 in Frankfurt, GRØNBLÅ debuted comprehensive cradle-to-cradle solutions for replacing conventional plastics in the bicycle industry. Featured at Start-Up & Innovation Day and the Sustainability Track. CEO Jayu Yang's session "Fighting the plastic tide" outlined the closed-loop vision.

Among the showcased products: an EN 13432-certified compostable cycling water bottle made from renewable resources, designed to be used 1:1 like conventional plastic, and to disappear into compost at end of life.